Headline:
Island Hopping For Fun & Profit

Copy:
Once upon a time agriculture was simple. Producers produced. Feedlots fed. Packers packed. Butchers butchered. Consumers consumed. Everyone in the food chain operated on its own little island and acted independently.

But then something crazy happened.

Consumers weren’t content just to consume. They began to demand things like product quality, consistency, and safety. Heck, they even started talking about things like “free range chickens” and complaining about farrowing crates without even knowing what they are. They told the retailer, who told the packer, who told the feedlot, who told the producer who told the geneticist. Suddenly the people of independent islands had to find a common language.

Consumerism Is Real.
Some in the agri-foods industry are treating consumerism like a passing fad, but others see it as a tipping point that requires immediate and substantive change. The Vance Food Systems Group, formerly the Vance Livestock Group, falls in the latter category as is reflected in their name change.

(CONTAINS MORE COPY NOT SHOWN HERE)