Nature’s Recipe Pet Foods
This consumer ad campaign was created in a pull-through fashion to get pet owners to ask for Nature’s Recipe products by name in order to increase acceptance by veterinarians and other distributors and sales outlets.
Headline:
Okay, now that we know how far you’d go to please your pet, let’s talk dog food.
Copy:
Not just any dog food. Let’s talk Nature’s Recipe®. With no added chemical preservatives, no artificial colors, flavors or sugars, and no dairy products, it’s one of the healthiest recipes on earth.
So, if you willingly jump through hoops for your pets, it’s worth the extra step to step up to Nature’s Recipe.
