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Before Branding
  Practical Reasons for Putting Positioning First ....READ MORE
 
Being Creative
  What would be scarier to you…dinner with Hannibal Lecter, or being given a blank sheet of paper and asked to create an ad campaign? ....READ MORE
 
Sentence Length
  Whether in an ad or a letter, how long should a sentence be? ....READ MORE
 
Sales Letters
  Here are a few tips that can make sales people 700%* more effective if you put them into practice. ....READ MORE